Bridging Big Data & Green Innovation in SMEs: Mediating Role of Green Organizational Learning and the Moderating Effect of Total Quality Management

Abstract

This study examines the mediating effect of green organizational learning capability in the relationship between big data analytics capability and green innovation dimensions in the manufacturing firms. It also studies the moderating effect of total quality management on the relationship between BDAC & GI. Questionnaires were used, cross-sectionally, to gather data from 219 Pakistani SMEs. In addition, SEM was used for analysis. The findings show positive association between BDAC and the GI, emphasizing the importance of BDAC and GI for the propagation of sustainable practices in manufacturing organizations. Further, GOLC was found to significantly moderate BDAC on GI association, and TQM moderated such association. This study presents empirical findings regarding the relationships between BDAC, GOLC, TQM and GI in Pakistani SMEs in terms of integrating Industry 4.0 technologies and improving sustainability.